Visual Grease Multimedia Design Studio

Email Marketing: An Introduction
Email campaigns have become a critical part of any firm’s communications and marketing plan. They can help retain customers, keep members informed, increase sales, fill seats, raise brand visibility and grow your business. Email is faster and more affordable than traditional print mail, and, by some measures, it offers the best return on investment of any marketing medium.

It's possible email might even wax your car or take the dog for a walk. It wouldn’t surprise us.
But to work, email has to be done well. Content needs to be clear and compelling. Graphics need to be visually appealing. Campaigns need to be personalized and relevant. Delivery needs to be timely and accurate. And results need to be thoroughly tracked and applied to future mailings.

And that’s where we come in. With our help, you’ll be able to:

Manage your audience lists
You can easily organize your recipients into groups, or use our advanced search-and-segment
feature to find (and send to) people based on their interests, geography, past response and more. Customizable signup screens let new people sign up from any spot on your website, and customizable databases let you collect and store as much information as you like.

view a customized signup screen

Utilize industry best practices
Whether it’s following the rules of permission marketing, handling opt-out requests quickly, interpreting bounces or making sure you’re sending a well constructed email every time, our service can help make sure you’re on board with the latest industry trends and best practices to increase your delivery rates and improve your results.

Create and send stylish email campaigns
Create stylish email campaigns using our intuitive click-and-build screens, or upload finished html campaigns. Either way, we’ll help you prepare and preview your campaigns, proof them for problematic content, and send them quickly and accurately every time. Your past campaigns are stored for easy access and linking.

view campaigns

Deliver with success every time
Our world-class delivery network ensures high delivery rates through our personalized sendoff,
ISP relationships, and delivery policies that can be fine-tuned down to the individual mailing. We handle every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.

Track your results in real time
You'll see who opened your email campaign, clicked on every link, forwarded your campaign to
friends or signed up to get your future emails. You'll find out who bounced (definitely didn't
get your email) and be able to follow up with them. This is just part of our real-time response
tracking that lets you know just about everything that happens to your campaign, as it
happens. And because we store your results over time, you’ll be able to learn from past efforts
to make your future emails even more successful.

Email Marketing: An Introduction

What does a e-marketing campaign look like?

4 ways email marketing can help you save money

What makes our email marketing service unique?

Design a demo for my company